Starbright Licensing Named Licensing Agent for ‘Yu-Gi-Oh!’ in Italy

Starbright Licensing, a leading agency in Italy for the anime world and the kidult category, has announced its latest portfolio acquisition in partnership with Konami Cross Media New York for “Yu-Gi-Oh!” 

Starbright Licensing will help extend the presence of “Yu-Gi-Oh!” in the Italian market by developing its licensing program while increasing the range of licensed consumer products. 

Since the launch of the first Yu-Gi-Oh! manga in 1996 to its anime series debut in 2000, the Yu-Gi-Oh! franchise includes eight anime series and three theatrical movie releases. The anime series is available in over 200 countries worldwide and is available on various broadcast, digital and streaming platforms.  

“We are happy to be working with the team at KCM-NY for ‘Yu-Gi-Oh!,’ further strengthening our agency’s anime portfolio,” says Giada Paterlini, chief executive officer, Starbright Licensing. “‘Yu-Gi-Oh!’ is one of the most beloved evergreen anime of all time and we look forward to an inspiring collaboration for Italian fans.” 

"We look forward to our new partnerships with Starbright Licensing as we continue to increase awareness of the ‘Yu-Gi-Oh!’ brand and identify new fan engagement opportunities in Italy,” says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY. 

Related:25 Years of Brand Licensing Europe – A Conversation with Konami Cross Media NY