
The launch marks the network’s larger rollout across NBCUniversal, which acquired full ownership of the channel in November 2013.

The “Sprout Now” app launched Wednesday for iOS devices and an Android version is planned for later this year.
“Sprout was originally conceived as a multi-platform destination for preschoolers and their caregivers, and it’s always been a cornerstone of our strategy to ensure our series and content are available wherever families are,” says Sandy Wax, president, Sprout. “Sprout NOW delivers on our commitment to provide Sprout’s much-loved programming anytime and anyplace.”
In other news
“Zerby Derby,” which is produced and distributed by Breakthrough Entertainment, in association with TVO Kids, follows a group of pint-sized, remote-controlled cars that live and play in a life-size forest.
Sprout is supporting the launch of Zerby Derby at SproutOnline.com with three new games produced by Breakthrough Entertainment.
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