Sprout to Become Universal Kids


NBCUniversal has revealed that Sprout, its preschool network, will rebrand to become Universal Kids.

Universal Kids will continue to feature preschool programming; however, it will expand its content to include DreamWorks Animation Television series, unscripted entertainment, live action scripted originals and international hits, extending its audience to 2-11-year-olds.

Universal Kids will go live on Sept. 9, 2017, and will kick off with the launches of “All Hail King Julien” and “DreamWorks Dragons: Riders of Berk.”

The rebranded network will also be anchored by the debut of “Top Chef Junior” in October.