Sprout to Become Universal Kids

NBCUniversal has revealed that Sprout, its preschool network, will rebrand to become Universal Kids.

April 6, 2018

Sprout to Become Universal Kids

Universal Kids will continue to feature preschool programming; however, it will expand its content to include DreamWorks Animation Television series, unscripted entertainment, live action scripted originals and international hits, extending its audience to 2-11-year-olds.

Universal Kids will go live on Sept. 9, 2017, and will kick off with the launches of “All Hail King Julien” and “DreamWorks Dragons: Riders of Berk.”

The rebranded network will also be anchored by the debut of “Top Chef Junior” in October.

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