'SpongeBob' Steps into Vans
Bikini Bottom is shoring up at the classic footwear brand.
GLOBAL—Nickelodeon has teamed up with Vault by Vans, a label within the Vans portfolio, for a collection of footwear, apparel and skate decks inspired by “SpongeBob SquarePants.”
The limited edition partnership will see Vans introduce six footwear styles across the brand’s classic silhouettes including the Sk8-Hi, Authentic, Slip-On and more, and will feature original illustrations of SpongeBob, Patrick and other popular characers.
In addition, Vault by Vans will offer the Vans x SpongeBob track pant, short and long sleeves tees in a range of designs.
“'SpongeBob SquarePants' is loved by trendsetters around the world, but this limited edition collaboration elevates his style even further, offering something new and unique for his audience” says Jose Castro, senior vice president, soft lines, licensing and global fashion collaborations, Nickelodeon. “Vault by Vans has combined our iconic 'SpongeBob' characters with its iconic aesthetic and we think fans of all ages are going to love the result.”
The Vans x SpongeBob SquarePants collection is set to launch this month at select Vault stockists.