Spin Master, Universal Products & Experiences Renew Expanded Toy License Agreement for ‘How to Train Your Dragon’

Spin Master and Universal Products & Experiences announced today the renewal and expansion of their toy license agreement for the How to Train Your Dragon  franchise, launched in 2010 by DreamWorks Animation. The agreement builds on the more than 15-year relationship between the children’s toy and entertainment company and the studio’s products and experiences division. It includes worldwide rights to the toy license for dolls, action figures, remote controls, playsets, vehicles, robotics and feature plush. Spin Master’s toy line pairs with a robust content slate from Universal Products & Experiences, including Universal Pictures’ epic new live-action reimagining of the first “How to Train Your Dragon” film, premiering June 13, 2025.  

“We have a long history of developing innovative toys in support of this widely celebrated global franchise, surprising and entertaining Dragons fans for well over a decade,” says Doug Wadleigh, president, toys, Spin Master. “With the anticipation building for this groundbreaking new chapter in the ‘How to Train Your Dragon’ saga, we’ve developed a dynamic line up of breakthrough play experiences that will inspire and delight with elements of flight, interactivity and theatrical realism.”   

“Our successful collaboration with Spin Master for the Dragon’s franchise and ‘Gabby’s Dollhouse’ continues into 2025 with the team capturing the lore and epic adventures of ‘How to Train Your Dragon’s’ beloved characters into the new film-inspired line,” says Rafael Macias, executive vice president and global commercial officer, Universal Products & Experiences. “Together, we’ve brought the Dragons stories to millions of children and adults alike, creating a toyetic brand that has withstood the test of time and sparking multi-generational appeal. In 2025, we expect to reach even greater heights with our renewed agreement.” 

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Spin Master’s 2025 “How to Train Your Dragon” toy line will be revealed in Feb. 2025, in advance of Toy Fair New York.