Toy company Spin Master has launched its first solely owned IP–Paw Patrol–in collaboration with Nickelodeon.

The property will be anchored in a CG-animated TV show based on a concept by Keith Chapman (“Bob the Builder”) and with animation from Guru Studio (“The Backyardigans” and “Justin Time”).

“Paw Patrol” stars a pack of six heroic puppies who are led by a tech-savvy 10-year-old boy named Ryder, with a curriculum focused on citizenship, social skills and problem-solving.

The series will premiere Aug. 12 on Nickelodeon in the U.S., followed by the Canadian premiere on TVO and Knowledge Network on Sept. 2 and will begin airing on Nickelodeon’s international channels in the fall.

Spin Master will manage distribution and licensing for the property in Canada with Nickelodeon handling global distribution and licensing for all other territories.

"With our new series ‘Paw Patrol,’ Spin Master Entertainment is entering the preschool space in a big way. We've put together what we believe to be the best creative minds in preschool to bring our heroic puppies and the world of Adventure Bay to life,” says Jennifer Dodge, vice president, Spin Master Entertainment and executive producer of the series. “We're extraordinarily excited to announce TVO and Knowledge Network as our broadcasters in Canada as well as our worldwide broadcast partnership with Nickelodeon.”