Jennifer Dodge's responsibilities will now cover the licensed consumer products space.

License Global

December 10, 2021

1 Min Read
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Spin Master has announced Spin Master Entertainment president Jennifer Dodge has expanded her role to include sales and distribution of content and outbound licensing for consumer products.  

Dodge has spent more than ten years developing evergreen global properties while overseeing the current production slate, franchise growth, content development and international distribution for Spin Master.  

Dodge has also appointed long-time Hollywood consumer products executive André Lake Mayer to the newly-created position of senior vice president, global strategic partnerships and consumer products.   

"André is an accomplished business growth leader with a strong background in strategic brand marketing," says Dodge. "As we continue to expand our reach and portfolio, André's extensive experience and forward-thinking approach will be instrumental in helping to build an audience and extend revenue opportunities across the company."  

A highly skilled executive with in-depth experience in global film, TV and related verticals, and licensed businesses, Mayer will lead global strategies and partnerships and build and steward Spin Master Entertainment's \global brands from owned IP through to licensed consumer product.  

Mayer brings more than 25 years of entertainment-based film and TV licensing and consumer products experience to Spin Master, including having held executive roles at Bandai America Playmates Toys, Cookie Jar Entertainment, Lucasfilm, Paramount and Twisted Sisters. She has partnered with production, storytellers and business teams to grow top consumer brands, including "Star Wars," Disney's "Big Hero Six," "Power Rangers," "Star Trek," Disney Princesses and much more.   

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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