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October 12, 2021
Spin Master launches the first of its collection as the global master toy licensee for Riot Games' “League of Legends.”
“We are honored to debut the first of our ‘League of Legends’ collection, delivering to fans their favorite champions in action figure form and bringing the excitement of the renowned game to the toy aisle,” says Chris Beardall, president, toys and chief commercial officer, Spin Master. “Our assortment of core and collector figures deliver innovation, meticulous attention to detail and enhanced collectability for the massive international League of Legends fan base both on and offline – and this is just the beginning.”
The fall 2021 “League of Legends” collection includes:
Six-inch collector figures;
Four-inch core figures 5-pack; and
Four-inch core figures.
To mark the occasion, Spin Master teamed up with photographers Mitchel Wu and Jax Navarro, to create imagery to honor the characters, and highlight the authenticity of the figures.
"Our mission is to make it better to be a player,” says Ashley Maidy, head, global consumer products, Riot Games. “This involves extending the joy of our ‘League of Legends’ IP into the real world through a variety of products including toys and collectibles. We are excited for players to see more of the Spin Master collection in the coming months.”
Spin Master’s League of Legends collection is available at mass retailers nationwide.
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