Spielwarenmesse Goes Digital 

The inaugural digital event will feature live programs and presentations.
License Global

January 19, 2022

The Spielwarenmesse logo

Spielwarenmesse will debut its digital platform in place of its recently canceled live event. The new platform will stream a comprehensive live program for all participants of the on-site industry event from Feb. 2 to 6.  

Registration for Spielwarenmesse Digital is currently open at 


, and tickets can be secured via 


. Previously purchased tickets to the on-site industry event will be honored for Spielwarenmesse Digital. 

Spielwarenmesse Digital offers communication tools and a compact overview of trends and innovations. 

The inaugural digital event on Feb. 2 is open to all industry participants. The launch of the live phase of Spielwarenmesse Digital included the announcement of the winner of the ToyAward. Presentations from the Toy Business Forum will be streamed via the platform on all five days. Topics range from current trends in retail and toys, through marketing, to sustainability and digitalization. Spielwarenmesse Digital will

also be showing the LicenseTalks product presentations from exhibitors. All participants can add presentations in which they are interested in their calendar on the platform. After Feb. 6, the presentations can be viewed on-demand as videos. The presentations on the Toy Business Forum are available in German and English. 

In addition, Spielwarenmesse Digital will provide a compact overview of all participating businesses and their product ranges. All companies are represented with their entries under the menu item Exhibitors & Products. Alongside information about the company and contacts, the profiles offered an overview of their product range and selected product entries, with text and images. Retailers can contact exhibitors using various communication tools, including private chats, group chats, audio calls and video meetings. The platform also includes several search and filter options, which allow users to find relevant suppliers, innovations, brands and licenses and save them to their favorites list. The ever-popular Special Areas at the industry fair will be on Spielwarenmesse Digital. 

In the Networking area, which is based on interests saved in the user's profile, the platform will recommend contacts to each participant. Buyers can also find their trading partners and network with them using the search function.  

"In Spielwarenmesse Digital, we are setting new standards," says Christian Ulrich, spokesperson, executive board, Spielwarenmesse. "With this platform, we are providing the international toy community with an extensive industry network that will enable them to exchange ideas and develop new business relationships." 

Tutorials for Spielwarenmesse Digital are currently available at




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