Spaceport, Negosh Form Partnership

Spaceport, an innovator in unlocking the power of intellectual Property (IP) and user-generated content (UGC) and Negosh, a licensing solution for unlocking new revenue streams and expanding markets, have announced a collaboration creates a dynamic bridge between the physical and digital realms. The partnership can unlock new opportunities for the 500+ brands the two companies represent, including brands like Own the DOGE, Toei Animation, Squishmallows and more. IP holders can now amplify the reach of brands and characters, dramatically expanding their fanbases and empowering their super fans to engage at ever deeper levels and in new ways.  

Through this innovative partnership, Spaceport will leverage its expertise in digital licensing to extend Negosh's existing IP deals into engaging games and virtual experiences, as well as digital goods within Roblox, and the metaverse. Complementing this, Negosh will utilize its extensive network and proven negotiation skills to secure physical-world licensing deals for Spaceport's robust portfolio of digital IP. This strategy taps into and helps realize the strategic vision around e-commerce/physical integrations that many game platforms like Roblox and “Fortnite” have, helping bring hundreds of brands into their ecosystems. 

Related:Spaceport Partners with Toei Animation, Com2uS Platform

“This partnership represents a significant step forward in maximizing the value of IP across all mediums and giving brands the maximum exposure possible,” says Le Zhang, chief executive officer, Spaceport. “By combining Negosh's physical licensing expertise with Spaceport's digital reach, we're creating a one-stop shop for IP owners that lets them seamlessly tap into both the physical and digital marketplaces.” 

 “Spaceport has been innovating in the virtual realm and we’re excited to expand our offerings by providing our clients with a holistic approach to IP management,” says Ari Zebersky, chief executive officer, Negosh. “The metaverse presents a wealth of exciting possibilities for brand activation, and this partnership allows us to unlock them for our clients.”