April 6, 2018
Six Flags, Dippin’ Dots and Camplified will help expand the series’ presence nationwide.
Genius Brands International has partnered with Six Flags, Dippin’ Dots and Camplified to drive awareness for its music-driven tween brand, “SpacePOP.”
The national partnership with Six Flags theme park will feature “SpacePOP” programming on Six Flags Media Networks, which is aired at participating locations. The content will include music videos for guests waiting in ride lines, as well as music on the Six Flags radio network.
Meanwhile, Dippin’ Dots has created a themed Q4 promotion that will include a sweepstakes with a grand prize, e-commerce gifts and “SpacePOP”-branded merchandise giveaways at all locations. During the promotion, five Dippin’ Dots flavors will be named after the characters in “SpacePOP.”
Finally, Camplified is creating an interactive experience geared toward tween girls at 50 camp locations throughout the U.S.
“The appeal of ‘SpacePOP’ has fueled these strategic promotional partnerships, providing a tremendous opportunity to expose our brand on a national scale,” says Stone Newman, president, global consumer products and marketing, GBI. “With Six Flags, Dippin’ Dots and Camplified joining the ‘SpacePOP’ team, we are able to offer our audience unique opportunities to engage with the brand, and we look forward to working with our partners to build ‘SpacePOP’ into the coolest craze for tween girls.”
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