"We are excited to partner with Nifty's on this new way for our audiences to engage with their favorite characters, connect with other fans and enjoy our movies on and off the screen," says Pam Lifford, president, global brands, experiences, Warner Bros. "Space Jam: A New Legacy is fun for everyone, and it was important to us to give audiences new and exciting ways to celebrate their fandom."
Launching just a few days ahead of the movie's US release on July 16 – in both theatres and on HBO Max – "Space Jam: A New Legacy" is one of the first major motion pictures to employ the burgeoning digital collectible technology.
"The speed and strength of our platform's development is a testament to the incredible talent of our team and was made possible by a group of investors who have given us the resources
The collectible series will feature eight characters from the Looney Tunes "Tune Squad" – in both two-dimensional and three-dimensional formats – in five levels of rarity.
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