Trade Mark Collections has joined a growing band of licensees for Redan Alchemy's "The Sooty Show," which is the longest-running kids' TV show in the world.

Trade Mark Collections has signed on to design and produce accessories for the iconic TV series.

"The Sooty Show" is shown daily on CITV and on weekends on ITV. Additionally, the sell-out "Sooty Show Live" tour has just added 43 additional dates to extend to April 2015.