McDonald’s Happy Meal promotion with unique Smurf toys in North America, Europe, Asia, Middle East, Australia, New Zealand and Latin America. 

Jakks Pacific returns as the master toy partner with even more SKUs including Smurf plush figures, activities and play sets.  

Build-A-Bear Workshop is also back, offering consumers the opportunity to make their own Smurfette or Naughties, Vexy and Hackus.

In addition to selling a variety of licensed merchandise, Walmart is teaming up with The Smurfs 2 on a nationwide tour of five Smurfified Dash electric vehicles designed by the team from the hit TV series “West Coast Customs.”  

Macy’s is hosting a Great American Drive-In event, a series of outdoor screenings across the country of The Smurfs.  

Claire’s will feature a back-to-school promotion utilizing Smurfette and Vexy. 

Toys ‘R’ Us is expanding on its program for the first film with an 8-week campaign highlighted by an in-store Smurfs Feature Shop and custom Smurfs gift cards.

Junk Food returns as a licensee, with their line of t-shirts, fashion tops and bottoms for juniors, women, men and children. Earlier this year, Sony Pictures Animation teamed up with Junk Food Art House on Le Look Smurfette, a New York Fashion Week runway show inspired by the Smurf Village’s favorite blonde Thursday Friday is planning a line of bags, keyrings and scarves.

Glam House will make a jewelry line.

Ubisoft returns as the video gaming licensee, with products for consoles and handheld devices as well as a Facebook game app.

Beeline will continue as the mobile game licensee.