The shopping promotion aims to immerse shoppers in Mattel’s brand in Japan.

ASIA–Sony Creative Products, who handles the licensing for Mattel’s “Pingu” property in Japan, has entered into a partnership with Mitsui Fudosan Retail Management to bring a “Pingu”-themed event to the LaLaport Fujimi shopping park in Yamamuro, Fujimi City, Saitama, Japan.

The month-long event has seen the major shopping center transformed through the addition of decorations and installations inspired by “Pingu” and his friends.

The event supports with the release of “Pingu In The City” in October.