Sony Unveils ‘Pingu’ Themed Mall

ASIA–Sony Creative Products, who handles the licensing for Mattel’s “Pingu” property in Japan, has entered into a partnership with Mitsui Fudosan Retail Management to bring a “Pingu”-themed event to the LaLaport Fujimi shopping park in Yamamuro, Fujimi City, Saitama, Japan. 

April 6, 2018

Sony Unveils ‘Pingu’ Themed Mall

The shopping promotion aims to immerse shoppers in Mattel’s brand in Japan.

ASIA–Sony Creative Products, who handles the licensing for Mattel’s “Pingu” property in Japan, has entered into a partnership with Mitsui Fudosan Retail Management to bring a “Pingu”-themed event to the LaLaport Fujimi shopping park in Yamamuro, Fujimi City, Saitama, Japan.

The month-long event has seen the major shopping center transformed through the addition of decorations and installations inspired by “Pingu” and his friends.

The event supports with the release of “Pingu In The City” in October. 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.