Sony Takes Stake in Hopster

Sony Pictures Television Networks has bought into Hopster, a preschool SVOD platform, making the studio a strategic investor in the company and giving it a seat on Hopster’s board. 

April 6, 2018

Sony Takes Stake in Hopster

Sony’s TV division is investing in the preschool SVOD platform.

Sony Pictures Television Networks has bought into Hopster, a preschool SVOD platform, making the studio a strategic investor in the company and giving it a seat on Hopster’s board.

Hopster launched in 2013 and is now available in more than 100 countries worldwide, as well as on Apple TV.

“With our POP, Tiny Pop and Kix channels, Sony is one of the top kids’ broadcasters in the U.K. Investing in Hopster offers us an advantage in the fast-growing subscription kids’ space, and is a real opportunity to increase our on-demand services, working with the Hopster team to grow digital scale alongside our linear channels,” says Kate Marsh, executive vice president, Western Europe, international networks, Sony Pictures Television Networks.

“We are very excited to have Sony Networks on board and believe that this strategic investment will enable us to take Hopster to the next level,” says Nick Walters, chief executive officer and founder, Hopster. “Our vision is to build an end-to-end kids player and

Sony’s global reach, existing kids portfolio, and technology presence makes them the perfect partner. We hope that together we can build on the success of our revolutionary new Apple TV app and recent US launch and establish Hopster as the world’s leading non-linear preschool kids’ player.”

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