Sony Scores New Jumanji Licensees
The film’s success has created a demand for licensed merch.
NORTH AMERICA–Sony Pictures Entertainment has signed on a number of licensees to develop new products for its latest film Jumanji: Welcome to the Jungle.
New partners include:
? Cardinal Industries for board games;
? Funko for Pop! vinyl figures based on the films’ characters;
? Isaac Morris for apparel lines for men, women and children; and
? NHN Entertainment for “Jumanji: The Mobile Game.”
“We are tremendously pleased with the success of the film. We look forward to expanding the program with unique products allowing consumers the opportunity to experience the film 365 days a year,” said Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment.