The Sony Square NYC event will allow visitors to experience what it’s like to fly through New York ahead of the new movie.
NORTH AMERICA–Sony has opened a new VR experience at Sony Square NYC to celebrate the upcoming theatrical release of Spider-Man: Homecoming, in theaters July 7.
During the event, consumers will step into Peter Parker’s shoes in the “Spider-Man: Homecoming VR” experience on PlayStation VR. While in the virtual world, visitors will swing through the air in pursuit of the hero’s nemesis The Vulture.
In addition, consumers will be able to participate in an exclusive viewing experience that creates the feeling of flying through the streets of Queens, New York. Props from the film, including a Spider-Man costume and Peter Parker’s backpack, will also be on display.
“Spider-Man: Homecoming is a movie that will thrill the senses, and it was our goal to give fans the opportunity to experience that excitement before the film opens on July 7,” says Steven Fuld, senior vice president, corporate marketing, Sony Corporation of America. “This Spider-Man exhibit is exclusive to Sony Square NYC–it cannot be experienced anywhere else in the world.”
The Spider-Man: Homecoming experience will be available until Aug. 6 at Sony Square NYC, located at 25 Madison Avenue.