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April 6, 2018
Sony Pictures has partnered with Madame Tussauds New York, Ghost Corps and The Void to create an immersive, virtual reality experience based on the studio’s new Ghostbusters movie, which premiers July 15.
Ghostbusters: Dimension, developed by The Void in collaboration with Ivan Reitman, Paul Feig and Sony Pictures, will launch exclusively as part of Madame Tussauds’ Ghostbusters Experience, and will combine state-of-the-art technology, authentic props, costumes, a vehicle, gadgets and exclusive content. The experience will also include a ghost hunt where visitors must battle a paranormal villain to save New York City.
“Ghostbusters has an incredible, passionate fan following, and now VR technology allows the fans to become a Ghostbuster themselves within Madame Tussauds New York,” says Reitman, creator, Ghostbusters. “The technology is breathtaking, the experience is thrilling, and what better way is there to use VR than to let audiences inhabit the stories they love.”
Ghostbusters: Dimension is scheduled to open to the public July 1.
“We are thrilled to work with Madame Tussauds and The Void to bring our iconic franchise to life in the heart of New York City,” says Mark Caplan, senior vice president, Sony Pictures Consumer Products. “Fans of Ghostbusters will have the opportunity to take a walk through an immersive environment with iconic scenes from the film, and bust ghosts using cutting edge virtual reality technology.”
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