Sony Pictures Unveils New Collaborations

New partners will be highlighted at Licensing Expo.

License Global

May 20, 2024

3 Min Read
Sony Pictures Consumer Products logo
Sony Pictures Consumer Products logoSony Pictures Consumer Products

With a broad content program in tow, Sony Pictures Consumer Products continues to unveil licensing collaborations for “Ghostbusters,” “Karate Kid,” “The Boys,” “Cobra Kai” and more.

The entertainment giant will continue to build upon franchises as well as make a splash in animation, introducing new adult animation content as well as the return of children’s animation series, “The Creature Cases.”

Sony Pictures Consumer Products will exhibit its diverse portfolio of properties at this year’s Licensing Expo, which combines timeless classics and evergreen releases with new and modern content. Among the expansive collection of IPs are Ghostbusters and Karate Kid properties, both set to celebrate 40-year anniversaries in 2024, as well as contemporary standouts including The Boys, Cobra Kai, Gen V, The Last of Us, Goosebumps, Twisted Metal and many more.

“Licensing Expo 2024 arrives at a time in Sony Pictures’ history where we are simultaneously introducing fresh installments to some of our most iconic franchises (Ghostbusters, Karate Kid), unveiling modern takes on timeless properties (Cobra Kai), and welcoming a roster of new IPs that will engage an entirely new generation of fans,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. “No matter our audiences’ content preferences, by collaborating closely with like-minded licensees, we aim to elevate our beloved properties and ensure that each product and experience reflects the true essence of the stories and characters that our fans cherish.”

From Sony Pictures Entertainment’s Motion Picture Group, in March, Sony Pictures unveiled a slate of new products and unique collaborations in tandem with the theatrical premiere of Ghostbusters: Frozen Empire. The consumer products program is anchored by key licensees including Hasbro, Funko, Timberland and Kellogg’s.

Continuing momentum into the fall, fans can come alive as their favorite Ghostbusters character on Halloween, with lines of costumes and accessories coming from Disguise (costume division of JAKKS Pacific), Spirit Halloween and

Following the release of “Ghostbusters: Frozen Empire,” Ghostbusters will expand the iconic franchise with an upcoming animated series from Sony Pictures Animation currently in development with Netflix.

Heading into 2025, Sony Pictures Entertainment will introduce two films: a new installment from the original Karate Kid franchise and “Paddington In Peru.” 

From Sony Pictures Television, 2024 will see the highly anticipated return of “The Boys” Season 4 on June 13 on Prime Video.

Later this year, the sixth and final season of “Cobra Kai” will return to Netflix. Sony Pictures Television will also welcome several new adult animation properties to its slate of television IPs, including the upcoming first seasons of “Universal Basic Guys” as part of Fox’s Sunday night Animation Domination lineup and Sausage Party: Foodtopia, premiering July 11 on Prime Video.

A new YouTube channel featuring the hit Netflix preschool series, “The Creature Cases” will release short-form content weekly. Toy partner PMI will launch a toy line including vehicles, figures and playsets in spring 2025.

In anticipation of forthcoming second seasons, SPCP will announce the expansion of licensing programs for “Goosebumps” on Disney+ and Hulu, “The Last of Us” on Max, “Twisted Metal” on Peacock, and “Gen V” on Prime Video.

An expansive consumer products program of over 1,000 products across 30 licensed partners is set to accompany the Season 4 release of “The Boys.”

  • The Fisher-Price Little People Collector Set by Mattel.

  • Fans can also shop collectibles from Funko, and You Tooz, and action figures from Medicom. Additional products from Blitzway and Prime 1.

  • Series enthusiasts can channel the superhero lifestyle 24/7 with apparel from Mad Engine and Ripple Junction and costumes from

  • The Boys licensed Monopoly Game by Hasbro / Winning Moves available Fall 2024 and a card game from Upper Deck.

  • Homelander is landing in Mortal Kombat 1 by Warner Bros. Games and NetherRealm Studios.

  • Licensed merchandise is also available through Pyramid International and Fashion UK.

  • Fans can shop The Boys apparel at international retailers Primark (U.K.) and HMV and The Souled Store (India) for Apparel.

  • The dedicated Amazon retail storefront for The Boys is home to licensed apparel, accessories, collectibles and more.

To learn more about current collaborations and upcoming opportunities, Licensing Expo attendees can visit Sony Pictures Consumer Products at booth #N214.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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