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Sony Pictures CP Unveils ‘Ghostbusters: Afterlife’ Licensing Collabs

Ghost-busting themed goods and interactive experiences are coming from Epic Games, Funko, Hallmark and many more.

License Global

November 9, 2021

3 Min Read

In advance of the “Ghostbusters: Afterlife” theatrical release on Nov. 19, Sony Pictures Consumer Products (SPCP) announced that it is bolstering the “Ghostbusters” franchise with all-new licensing collaborations to celebrate the film.

With merchandise and interactive experiences covered across all categories, including apparel, publishing, toys and collectibles, home goods, seasonal, gaming, interactive games and more, the current “Ghostbusters” licensing lineup is the brand’s biggest CP program of all time. In addition to the U.S., the brand can be found around the world, including key markets, the U.K., Germany, Mexico, Japan and Australia.

“A cult classic and cultural phenomenon, the Ghostbusters brand has withstood the test of time reaching a myriad of fans, generation after generation around the globe,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. “We are excited to continue celebrating the famed franchise with the ‘Ghostbusters: Afterlife’ release. Our partners have been fantastic at bringing the beloved brand characters and themes to life through movie-themed products and interactive experiences we are sure fans will never forget.”

New “Ghostbusters: Afterlife” licensee collaborations include the following:

  • Streetwear brand A Bathing Ape is releasing a capsule collection featuring apparel and footwear inspired by the film. The collection is now available in stores and at BAPE.com and US.BAPE.com;

  • An in-game integration by Halfbrick Studios is launching late November in “Jetpack Joyride;”

  • Hasbro introduces its first-ever “Ghostbusters” HasLab project, a collectors’ item of “Ghostbusters” Plasma Series Spengler’s Proton Pack. Visit the crowdfunding platform HasbroPulse.com to pre-order and back the item;

  • AR game “Ghostbusters: Afterlife” ScARe from Imprezario Entertainment, will be available Nov. 19;

  • Psyonix is bringing back “Ghostbusters” to their sports-action video game “Rocket League.” Characters will be revealed on the “Rocket League” Twitter account and website on Nov. 11;

  • Titan is giving the film the book treatment with “Ghostbusters: Afterlife: The Art and Making of the Movie.” Filled with concept art, photography and interviews with the cast and crew, the hardcover is available for pre-orders now at Amazon.com; and

  • SPCP is giving fans a one-stop-shop to get items across multiple categories at shop.ghostbusters.com for shoppers in the U.S., Canada, New Zealand and Australia and shop-ghostbusters.com for European shoppers.


Products for “Ghostbusters: Afterlife” and classic “Ghostbusters” interactive games, apparel, footwear, collectibles, seasonal, home goods and more are available at the following:

  • Epic Games launched a “Ghostbusters: Afterlife” “Fortnite” in-game integration, where fans completed a series of movie-themed quests in order to unlock a free “Ghostbusters” back bling;

  • DecoPac cake kits, cake toppers and decoration kits are on Amazon;

  • Disguise (costume division of JAKKS Pacific) costumes, costume accessories and inflatables are available online and at major retailers;

  • Doumak relaunched a limited-edition Campfire Stay Puft and Mini Stay Puft marshmallows.  Find retail locations nationwide at Campfiremarshmallows.com;

  • Forbidden Planet has an assortment of apparel and accessories inspired by the film at ForbiddenPlanet.com;

  • Home décor throws and pillows by Franco are available on Amazon;

  • Funko’s “Ghostbusters: Afterlife” assortment includes ten Pop! vinyl figures, all available for pre-order at Amazon;

  • Giftable keepsake ornaments and itty bittys from Hallmark are on sale at Hallmark.com;

  • KIDdesigns developed a line of youth electronics now on sale at Amazon;

  • The largest and most detailed LEGO “Ghostbusters” ECTO-1 ever created is available at major retailers and at L.com;

  • Mad Engine apparel can be found at Walmart; and

  • Reebok’s full-family footwear and apparel collections is available globally at Reebok.com/ghostbusters;

  • Several licensees are offering gifts, novelties, apparel, accessories, costumes and home goods worldwide, including Furyu in Japan; Brand Alliance and The Hut Group (U.K.); and Walmart in Mexico.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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