Sony Opens Mortal Instruments E-Shop


Sony Pictures Consumer Products and Bioworld Europe have teamed up with Rakuten’s to launch a destination e-shop for the upcoming film The Mortal Instruments: City of Bones in the U.K.

The online store, open now in advance of the movie’s Aug. 21 debut, contains a range of product from apparel and accessories to movie replicas and collectibles.

Among the licensees represented in the e-shop are Flash Trash, Bioworld Europe, Laurelle London, Mantiburi, Simon and Schuster, Walker Books, Pyramid Posters, Urban Species, Universal Music and Underground Toys.

“We are very excited about Rakuten’s being the destination place for The Mortal Instruments: City of Bones in the United Kingdom,” says Greg Economos, senior vice president, global consumer products, Sony. “We have a great assortment of product which will prove to be a success.”

Based on the New York Times best-selling young adult series, the movie follows Clary Fray, a seemingly ordinary teenager who discovers that she is the descendant of a line of Shadowhunters, a secret cadre of young, half-angel warriors locked in an ancient battle to protect our world from demons. 

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