The online store, open now in advance of the movie’s Aug. 21 debut, contains a range of product from apparel and accessories to movie replicas and collectibles.
Among the licensees represented in the e-shop are Flash Trash, Bioworld Europe, Laurelle London, Mantiburi, Simon and Schuster, Walker Books, Pyramid Posters, Urban Species, Universal Music and Underground Toys.
“We are very excited about Rakuten’s Play.com being the destination place for
The Mortal Instruments: City of Bones
in the United Kingdom,” says Greg Economos, senior vice president, global consumer products, Sony. “We have a great assortment of product which will prove to be a success.”
Based on the
New York Times
best-selling young adult series, the movie follows Clary Fray, a seemingly ordinary teenager who discovers that she is the
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