Under the new partnership, SME and BandMerch plan to expand Sony Music’s existing merchandising outlet The Thread Shop. The names, likenesses, images, graphics and logos of Sony Music's top artists will now appear on a broad range of products including t-shirts, fashion tops, hoodies, hats, jewelry and accessories.
Product will be developed
by BandMerch with the possibility of expansion into live event merchandising at a later date.
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