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April 6, 2018
Sony Pictures Entertainment has selected relentlessGENERATOR, a digital marketing and e-commerce solutions provider, to create new online destinations to support the 30th anniversary of Ghostbusters.
The original 1984 film has been restored and re-mastered for its return to the big screen, in over 700 locations in the U.s. and Canada, for a limited engagement that began in August.
Fans can purchase theater tickets and check out never-before-released photos, prints, cast information, user-generated social content and mobile games on Ghostbusters.com.
The site also features a premium selection of commemorative merchandise, available for purchase at GhostbustersStore.com, including a rare glow-in-the-dark vinyl soundtrack. Also available are the Blu-ray anniversary editions of Ghostbusters 1 & 2, available individually as well as together within a collectible Digibook, and a limited edition gift set that comes with an exclusive collectible Slimer figurine.
“We wanted existing fans to have an opportunity to delve further into the magic of Ghostbusters and to introduce the film to new generations,” says Mark Caplan, vice president, Sony Pictures Consumer Marketing. “relentlessGENERATOR's platform provides the opportunity for people to get their Ghostbusters fix in an immersive, secure environment."
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