Sony Interactive Entertainment Taps K2S Media DMCC as Licensing Agent for MENA

Deal will bring new products to the region.

May 25, 2023

Sony Interactive Entertainment logoSony Interactive Entertainment

K2S Media DMCC, part of the Geekay Group, has been appointed as

(SIE), maker of PlayStation, official licensing agent for the Middle East and North African (MENA) territories. This partnership marks a significant milestone in the growth of SIE’s presence in the region.

K2S Media DMCC will be responsible for managing the PlayStation brand licensing program and supporting the growth of its licensed products in the region. The company will work with SIE and its licensing partners to bring new and innovative products to the market, including merchandise, collectibles and accessories.

“We are thrilled to have K2S Media DMCC join the PlayStation family,” says Mark Howsen, global director, licensed merchandise, Sony Interactive Entertainment. “This partnership will help us to better serve our players in the Middle East and North Africa by providing them with high-quality, officially licensed products that truly capture the essence of the PlayStation brand.”

“We are

honored to be chosen as SIE's licensing agent in the Middle East and North Africa,” says Kishan Palija, chief executive officer, Geekay Group. “The PlayStation brand is synonymous with gaming excellence and we look forward to working with SIE to bring exciting new products to the region.”