Sony Interactive Entertainment’s
(SIE), maker of PlayStation, official licensing agent for the Middle East and North African (MENA) territories. This partnership marks a significant milestone in the growth of SIE’s presence in the region.
K2S Media DMCC will be responsible for managing the PlayStation brand licensing program and supporting the growth of its licensed products in the region. The company will work with SIE and its licensing partners to bring new and innovative products to the market, including merchandise, collectibles and accessories.
“We are thrilled to have K2S Media DMCC join the PlayStation family,” says Mark Howsen, global director, licensed merchandise, Sony Interactive Entertainment. “This partnership will help us to better serve our players in the Middle East and North Africa by providing them with high-quality, officially licensed products that truly capture the essence of the PlayStation brand.”
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