Sponsored By

Sony Interactive Entertainment to Acquire Video Game Developer, Bungie Sony Interactive Entertainment to Acquire Video Game Developer, Bungie 

The total consideration for the deal is valued at $3.6 billion.  

License Global

January 31, 2022

3 Min Read
The Sony Interactive Entertainment logo
Sony Interactive Entertainment

Sony Interactive Entertainment (SIE) has announced that it has entered into definitive agreements to acquire Bungie, an independent video game developer and long-time partner of SIE that has created some of the video game industry’s biggest franchises, including “Halo” and “Destiny.” The acquisition will give SIE access to Bungie’s approach to live game services and technology expertise, furthering SIE’s vision to reach billions of players. Bungie will continue to operate independently, maintaining the ability to self-publish and reach players wherever they choose to play.  

Based in Bellevue, WA and with more than 900 employees, Bungie is renowned for creating unforgettable, evolving worlds centered around high-quality gameplay experiences that foster meaningful player connections. Currently, the team is focused on the long-term development of the hugely successful “Destiny 2,” expanding the “Destiny” universe, and creating entirely new worlds in future IP. The total consideration of this transaction is $3.6 billion, inclusive of purchase price and committed employee incentives, and is subject to customary working capital and other adjustments.  

“Bungie has created and continues to evolve some of the world’s most beloved video game franchises and, by aligning its values with people’s desire to share gameplay experiences, they bring together millions of people around the world,” says Kenichiro Yoshida, chairman, president and chief executive officer, Sony Group Corporation. “As part of our purpose to ‘fill the world with emotion, through the power of creativity and technology,’ we will utilize the Sony Group’s diverse array of entertainment and technology assets to support further evolution of Bungie and its ability to create iconic worlds across multiple platforms and media.”  

“We’ve had a strong partnership with Bungie since the inception of the ‘Destiny’ franchise, and I couldn’t be more thrilled to officially welcome the studio to the PlayStation family,” says Jim Ryan, president and chief executive officer, SIE. “This is an important step in our strategy to expand the reach of PlayStation to a much wider audience. We understand how vital Bungie’s community is to the studio and look forward to supporting them as they remain independent and continue to grow. Like Bungie, our community is core to PlayStation’s DNA, and our shared passion for the gamer and building the best place to play will now evolve even further.”  

“In SIE, we have found a partner that fully supports us and wants to accelerate our vision of creating meaningful entertainment experiences that span generations, all while valuing the creative independence that is the heartbeat of Bungie,” says Pete Parsons, chief executive officer and chairman, Bungie. “We will continue pursuing our vision of one, unified Bungie community, building games that value our community and meet them wherever and however they choose to play. Both Bungie and SIE believe that game worlds are only the beginning of what our IP will become. Our original universes have immense potential, and, with SIE’s support, we will propel Bungie into becoming a global multimedia entertainment company dedicated to delivering on our creative vision.”  

Post-acquisition, Bungie will be an independent subsidiary of SIE and run by its board of directors chaired by Pete Parsons and Bungie’s current management team. The transaction is subject to certain closing conditions, including regulatory approvals.  


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like