Redbubble’s artist community has created prints based on the ‘90s movie.
NORTH AMERICA–Sony Pictures Entertainment has partnered with online art marketplace Redbubble to celebrate the 25th anniversary of the comedy film Groundhog Day.
The agreement saw Redbubble’s community of independent artists create new fan art inspired by the film, which debuted in 1993. Through Redbubble’s platform, consumers can select Groundhog Day designs and see them printed on a variety of products.
“Groundhog Day is one of those movies that people love to watch over and over, and we know the independent artists on Redbubble are big fans,” says Eric Morse, senior vice president, partnerships and general manager, global licensing, Redbubble. “We love being able to celebrate the 25th anniversary with Sony Pictures Entertainment and help artists turn their love for the film into amazing art and products.”
To celebrate the film’s silver anniversary, Sony Pictures Home Entertainment released a special edition of Groundhog Day on 4K Ultra HD and rereleased it to select theaters across North America.
This new deal with Sony Pictures is just one example of how Redbubble is working with IP owners to create products that resonate with fans. Morse will take the stage at the NYC Summit, Feb. 20, to talk about this and other ways that the print-on-demand platform is working to combat piracy and engage fans in the fast-paced world of e-commerce. Find out more and register at NYCLicensingSummit.com. But hurry–tickets are almost sold out.