Viacom has agreed to bring 22 of its networks to Sony's forthcoming cloud-based TV service, marking the first time the media company has provided its networks for a Internet-based live TV and video-on-demand service.
"Viacom always strives to create transformational opportunities that combine consumer value and technological innovation," says Philippe Dauman, president and chief executive officer, Viacom. "Given our young, tech-savvy audiences, our networks are essential for any new distribution platform, and we're excited to be among the many programmers that will help power Sony's new service and advance a new era for television."
Sony's cloud-based TV service will offer subscribers Internet-based live TV and video-on-demand from major programmers, including Viacom networks such as
BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Nicktoons and VH1.