September 22, 2021
Spin Master, a global children's entertainment company, has unveiled designer P.Lushes Pets plush collection in collaboration with six social media influencers who have staked claim on their own P.Lushes Pets character. Content creators Savannah Labrant, Jenna Davis and Loren Gray are among the influencers to unveil their P.Lushes Pets characters as well as customized capsule collections available in limited quantities.
P.Lushes Pets plush, from the makers of GUND, are made with premium fabrics and adorned with a sparkling collar. Each P.Lushes Pets character has its own name and personality to match.
"The P.Lushes Pets collection takes inspiration from runways around the world, blending the popularity of designer pets and the allure of the latest fashion trends brought to life through this collection of adorable sassy characters," says Laura Henderson, executive vice president, marketing, Spin Master. "Teaming up with this roster of talented content creators, each with their own unique style and personality, is the ultimate collaboration to bring the P.Lushes Pets characters' look to life."
The social media squad behind P.Lushes Pets plush includes:
Labrant will reveal her P.Lushes Pet character on Instagram and TikTok, debuting her fashion look inspired by the pet.
"The second I saw P.Lushes Pets collection I fell in love with their fashionable features and luxe finishes," says Labrant. "I'm inspired by fashion and beauty and P.Lushes Pets characters' gorgeous accents, matched with their sassy personalities, are the perfect muse. I can't wait to reveal more Pinkie Monroe-inspired looks."
Each influencer is revealing their P.Lushes Pet character on their social channels and a customized capsule collection including their plush, a onesie, water bottle, scrunchie and a fanny pack available in limited quantities at PlushesPets.com.
P.Lushes Pets plush are available at Claire's, Macy's, Target and specialty retailers. Select P.Lushes Pets will also be available on Amazon.
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