Smurfs ‘Bluetify’ the U.S.


In anticipation of the worldwide release of The Smurfs 2 and in honor of the Smurfs' message of harmony with the environment, Sony Pictures Animation is taking the blue characters on the road for a series of environmental events.

Kids and their parents can meet the Smurfs as they clean up local parks, encourage recycling, plant trees and discover other ways to "bluetify" the world, as the Smurfs travel around the U.S. for the America the Bluetiful campaign.

Among the activities the characters will participate in are a clean up of Canal Park at CambridgeSide Galleria in Boston and a beach cleanup day in San Diego.

As the Smurfs check in at each city along their route, fans can participate online at, where they can vote on their favorite landmarks to "bluetify."

Columbia Pictures and Sony Pictures Animation's The Smurfs 2 will premiere July 31.