Smiffys to Become Official Sales Agents for Rubies UK

Smiffys has announced its appointment as official sales agents for Rubies UK.

“We’re excited to bring the Rubies collection to our U.K. Smiffys customers, including the fantastic portfolio of licensed products the brand has long been known for,” says Sam Bucknall, head of U.K. and EU Sales, Smiffys. “The synergy between the two brands is clear; offering both the Smiffys and Rubies ranges will allow our customers access to such a wide range of products to meet their needs.”

The deal comes as the industry heads into its peak season, with big movie releases and Halloween just around the corner.

“Rubies is tremendously excited to be represented by Smiffys across the U.K. independent retail landscape,” says Pete Warton, executive director, Rubies. “Known for its exceptional customer service and breadth of distribution across U.K. retail, Smiffys leads the way in dress-up by supporting partners with its on-time and on-trend portfolio. Rubies is proud to add its predominantly licensed goods to Smiffys care.”

Rubies full range of products will be available via the Smiffys sales team immediately.