“Slugterra” made its U.K. debut on Disney XD in March 2013. The brand is represented in licensing by CPLG, which has already built a roster of partners that includes Jakks Pacific for toys. Jakks’ toy line will kick off with a line of blasters, dart packs and collectible slug figures at Smyth’s, Toys ‘R’ Us and The Entertainer this fall/winter.
“We’re excited to be expanding in the U.K., which is a key market for us. We’re on two great platforms now with Channel 5 and Disney XD, and Jakks and CPLG are excellent partners,” says Juli Boylan, head of global consumer products, Nerd Corps. “This is a crucial part of Slugterra’s continued global rollout. With an evergreen brand like Slugterra, which harnesses boys’ natural love of collecting, dueling and exploring, we can look forward to great success in the U.K. and globally.”
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