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Singer Celia Cruz Inspires New Brand

Singer Celia Cruz Inspires New Brand
NORTH AMERICA–The Celia Cruz Estate has launched the new Celia Cruz brand inspired by the Cuban singer that will include a new online store chock full of branded merchandise for the first time.

The late Latina artist’s legacy will live on through apparel, accessories, home décor and more.

NORTH AMERICA–The Celia Cruz Estate has launched the new Celia Cruz brand inspired by the Cuban singer that will include a new online store chock full of branded merchandise for the first time.

The new Celia Cruz website (CeliaCruz.com) will feature new and exclusive content, news updates and an interactive store for fans. Merchandise featured in the store includes: tank tops, t-shirts, hats, phone cases, tote bags, pillows, posters and more.

“Since Celia’s death 14 years ago, my sole purpose has been to keep her legacy alive for future generations through a myriad of projects,” says Omer Pardillo-Cid, executor, The Celia Cruz Estate, and director, The Celia Cruz Legacy Project. “For some time I have collaborated with different designers to bring to life a merchandising line that would capture the joy and vibrancy that Celia embodied. It is not until now that I have been completely satisfied by the product we are launching and I hope it meets with the approval of her fans.”

Cruz, known as the “Queen of Salsa,” produced more than 20 Gold and Platinum albums during her career. She also won four Latin Grammy Awards and four Grammy Awards as well as received the National Medal of Arts from President Clinton.

In March, the Celia Cruz Estate also appointed Beanstalk to represent the late Latina artist for advertising, long-term brand associations and select product opportunities.

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