Singapore’s Mighty Jaxx Acquires Kinetiquettes and PLAYe to Expand Global Footprint

Mighty Jaxx, an integrated future-culture platform that designs and produces digital and phygital collectibles, has announced the multi-million-dollar acquisitions of local companies Kinetiquettes, a high-end statue collectible company, and PLAYe, a DTC platform of consoles, video games, collectibles and action figures. 

Mighty Jaxx continues to field strong interest for its positioning and work in the phygital and meta world and has raised a total of over $40 million as it continues to develop products that live in both the physical and digital worlds. 

“The physical collectible has always been our core business and while that will not go away, the intention is to take what we have and amplify it both digitally and phygitally,” says Jackson Aw, founder and chief executive officer, Mighty Jaxx. “The acquisition of Kinetiquettes and PLAYe moves us closer to our creative vision of working towards connecting all our fandoms onto the MightyVerse. We are looking to develop real life experiences, the MightyVerse, digital collectibles and work towards a true hybrid phygital offering via our platform that will reimagine the full-experiential journey for all fans and create value for them.” 

Read More: Mighty Jaxx to Reimagine Singapore’s Youth Identity

Key to the acquisition is also the addition of new significant licensed intellectual properties into the Mighty Jaxx portfolio, where Kinetiquettes will bring gaming IPs like Capcom’s Street Fighter, Monster Hunter, SNK’s King of Fighters, Arc System Work’s Guilty Gear and the anime titles, Attack on Titan and My Hero Academia.