The partners have declared 2015 The Year of the Kwik-E-Mart and will mark the milestone with a Kwik-E-Mart-branded food truck that will travel the U.S. throughout the year.
The first stop on the Kwik-E-Mart Truck Tour will be at South by Southwest in Austin, Texas, March 14-15. Additional cities and activations will be announced soon.
The Kwik-E-Mart truck will offer fans free Squishees in two all-new, exclusive flavors (Not So Very Cherry and Give 'Em the Razz), all 552 episodes of the "The Simpsons" to watch on tablets, a Kwik-E photo booth and exclusive new products that will be announced throughout the year. The actual Kwik-E-Mart on Wheels truck will also be custom-wrapped with "The Simpsons" artwork and accompanied by a dedicated street team.
Fans at SXSW will also have a chance to test out
“As we celebrate one of the most iconic elements of 'The Simpsons,' it's only appropriate that we bring the Kwik-E-Mart to life and allow fans to join in on the celebration,” says Peter Leeb, vice president, brand management and strategy, Twentieth Century Fox Consumer Products.
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