Twentieth Century Fox Consumer Products and FXX are celebrating the 25th anniversary of the first appearance of the Kwik-E-Mart on "The Simpsons" (Feb. 25, 1990) with a number of brand activations.
The partners have declared 2015 The Year of the Kwik-E-Mart and will mark the milestone with a Kwik-E-Mart-branded food truck that will travel the U.S. throughout the year.
The first stop on the Kwik-E-Mart Truck Tour will be at South by Southwest in Austin, Texas, March 14-15. Additional cities and activations will be announced soon.
The Kwik-E-Mart truck will offer fans free Squishees in two all-new, exclusive flavors (Not So Very Cherry and Give 'Em the Razz), all 552 episodes of the "The Simpsons" to watch on tablets, a Kwik-E photo booth and exclusive new products that will be announced throughout the year. The actual Kwik-E-Mart on Wheels truck will also be custom-wrapped with "The Simpsons" artwork and accompanied by a dedicated street team.
Fans at SXSW will also have a chance to test out the all-new Simpsons World immersive, interactive digital experience, available on FXNow and SimpsonsWorld.com.
“As we celebrate one of the most iconic elements of 'The Simpsons,' it's only appropriate that we bring the Kwik-E-Mart to life and allow fans to join in on the celebration,” says Peter Leeb, vice president, brand management and strategy, Twentieth Century Fox Consumer Products.