Simon’s Cat Inks Plush Deal with Spring

Cat character teams up with Spring for fan-involved plush project.
License Global

June 22, 2022

A Simon's Cat plush.
A Simon's Cat plush.Simon's Cat/Banijay

Banijay Brands

has announced a new partnership for digital animation,

Simon’s Cat

, with social commerce platform, Spring. The latest collaboration offers Simon’s Cat fans the opportunity to help design the ultimate Simon’s Cat plush that will go into production later this year. 

Building on the success of previous Simon’s Cat collaborations with Spring, including the Baby Simon’s Cat plush, the latest project will, for the first time, give fans control over the design of the new product. Voting via the Simon’s Cat social media platforms, fans can determine the body shape, facial expression and packaging of the new range. 

“This is a really unique venture that connects fans with upcoming products like never before,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “We are already seeing strong engagement and interactivity for the project, with the first poll last month generating more than 20,000 votes.” 

Once the design has been finalized, the plush will go into

production and be available for pre-order ahead of delivery in time for Christmas. 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.