Simon’s Cat Inks Plush Deal with Spring

has announced a new partnership for digital animation,

Simon’s Cat

, with social commerce platform, Spring. The latest collaboration offers Simon’s Cat fans the opportunity to help design the ultimate Simon’s Cat plush that will go into production later this year. 

Building on the success of previous Simon’s Cat collaborations with Spring, including the Baby Simon’s Cat plush, the latest project will, for the first time, give fans control over the design of the new product. Voting via the Simon’s Cat social media platforms, fans can determine the body shape, facial expression and packaging of the new range. 

“This is a really unique venture that connects fans with upcoming products like never before,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “We are already seeing strong engagement and interactivity for the project, with the first poll last month generating more than 20,000 votes.” 

Once the design has been finalized, the plush will go into