Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail powerhouse and pave the way for its sale to Disney. He later became executive vice-president and general manager, The Walt Disney Company, Europe, the Middle East and Africa, where his strategic approach to bringing iconic brands to life through licensing generated over $16 billion in annual sales. Philips currently serves as managing director, global consumer products, Moonbug Entertainment, the company behind such properties as “CoComelon,” “Blippi” and many others.
Now, Philips says, he sees an exciting shift in the way content is consumed and engaged with by kids and wants to take his know-how to Falcon’sBeyond as it leads the industry into the future. That shift? A 360° engagement with story across the entire transmedia spectrum.
“Falcon’s Beyond is playing in an unlimited sandbox,” says Philips. “We have the IPs and we can create, distribute and optimize content across many platforms simultaneously. As we develop multiple touchpoints, we can rapidly grow a very successful consumer products program. Then we have the unmatched opportunity to take all of that into immersive theme park spaces around the globe – at unprecedented speed. This transmedia superpower sets Falcon's Beyond apart from its competition. No one else can do what Falcon’s Beyond can. It's disruptive, it's progressive. Falcon’s represents the future of engagement in IP.”
“Having Simon Philips join the team is an undeniable testament to our vision,” says Cecil Magpuri, chief executive officer, Falcon’s Beyond. “Falcon’s goes way back with Simon, starting with major Marvel projects in Korea and Dubai, and he understands that great storytelling is at the heart of everything we do. Simon brings over 30 years of incomparable experience and insight to the game. Again and again, he has proven his ability to see the future of global entertainment. Incredible things are on the horizon.”
Philips joins the board on the heels of Falcon’s most recent announcements of forthcoming groundbreaking projects in the entertainment and hospitality sectors. In September 2021, Falcon’s announced Curiosity Playground, a new experiential edutainment venue that will bring to life multiple iconic properties, such as Dinosaur Train, SuperWHY!, Odd Squad and Wild Kratts. In December, Falcon’s and global hotel company Meliá Hotels International announced plans to develop a world-class theme park and premier entertainment, dining and retail destination in Punta Cana, Dominican Republic. As part of the investment, Meliá Hotels International also revealed plans for significant renovations and enhancements for two leading Paradisus resorts at the destination – Paradisus Punta Cana and Paradisus Palma Real.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.