Simba Toys Benelux Gets New Management

The long-standing managing directors Paul Lannoy and Dick Verhoye started their retirement on Sept. 30th. They are handing over leadership of the company to Dirk Cremelie and Emmanuel Verledens.  

“Dirk Cremelie will be appointed as managing director and Emmanuel Verledens will support him as sales and marketing director,” says Manfred Duschl, chief financial officer of the Simba Dickie Group in Fürth/Germany. 

Paul Lannoy and Dick Verhoye founded the company in 1987 with the aim of selling toys, just like the Simba and Dickie brands. In 2000 the company developed its own plush toy collection called “Nicotoy”.  

In 2006, Nicotoy became part of the Simba Dickie Group as a joint venture.  

“We would like to thank Dick and Paul for their commitment and successful collaboration over the years and wish them all the best for the next phase of their