Simba Toys Benelux Gets New Management

As the company’s founders retire, two new directors have been appointed.
License Global

October 1, 2021


Simba Toys Benelux, the subsidiary of the internationally active Simba Dickie Group headquartered in Belgium, has announced a change to its management. 

The long-standing managing directors Paul Lannoy and Dick Verhoye started their retirement on Sept. 30th. They are handing over leadership of the company to Dirk Cremelie and Emmanuel Verledens.  

“Dirk Cremelie will be appointed as managing director and Emmanuel Verledens will support him as sales and marketing director,” says Manfred Duschl, chief financial officer of the Simba Dickie Group in Fürth/Germany. 

Paul Lannoy and Dick Verhoye founded the company in 1987 with the aim of selling toys, just like the Simba and Dickie brands. In 2000 the company developed its own plush toy collection called “Nicotoy”.  

In 2006, Nicotoy became part of the Simba Dickie Group as a joint venture.  

“We would like to thank Dick and Paul for their commitment and successful collaboration over the years and wish them all the best for the next phase of their

lives,” says the board of the Simba Dickie Group. “Dirk and Emmanuel are long-standing and valued members of the team in Aalbeke, and we are delighted to have appointed them as managers. We wish them every success in their new roles.” 

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