Silvergate Extends ‘Octonauts’ Partnership with Merlin

“We are delighted to bring this latest exciting ‘Octonauts’ adventure to life for fans in the U.K., ANZ and China as we build towards the broadcast launch of ‘Octonauts Above & Beyond,’” says Lisa Macdonald, senior vice president content and consumer product sales, Silvergate Media. “Merlin Entertainments’ world-class Sea Life centers are the perfect setting for children to fully immerse themselves in the brand and learn all about saving the oceans. Visitors will be able to embark on a real-life adventure with their favorite characters for a family day out that’s both fun and educational.”

The

Making a splash from June to July in the U.K., “Octonauts” events will be taking place at 11 U.K. Sea Life center locations across the U.K. including London, Manchester and Brighton, Birmingham, Blackpool, Bray, Great Yarmouth, Hunstanton, Loch Lomond, Scarborough and Weymouth. Visitors to Australia’s Sea Life Melbourne Aquarium (August) and Sea Life Kelly Tarlton's Aquarium in New Zealand (June-July) will also be able to enjoy the fully themed family experience.

“’Octonauts’ has such a fantastic affinity with Sea Life and our goal of inspiring guests to fall in love with the ocean and its animals through fun and education,” says Rita Marcal, global head, brand and product, Merlin Entertainment. “We’re thrilled to welcome our guests to experience the event and learn about conservation with the help of the Octonauts.”

The U.K. and ANZ events follow close behind the recent “Octonauts” attraction that launched at Changfeng Ocean World in Shanghai in December 2020 and will also be hosting the new “Octonauts” trail throughout the year. This is the latest in a series of multi-territory partnerships between Silvergate and Sea Life aquariums, with plans to extend the rollout to the U.S. and the rest of Europe in 2022.