Sponsored By

Silvergate Extends ‘Octonauts’ Partnership with Merlin

Thirteen centers across the U.K. and ANZ will get the activities.

License Global

June 22, 2021

2 Min Read

Silvergate Media and Merlin Entertainments are extending their established “Octonauts” partnership with the announcement of a new interactive brand experience. The activity-based “Octonauts” trails will launch across 13 Sea Life centers and aquariums across the U.K. and ANZ this summer and all year long at Chang Feng Ocean World in China ahead of the launch of new spin-off series, “Octonauts: Above and Beyond,” later this year.

“We are delighted to bring this latest exciting ‘Octonauts’ adventure to life for fans in the U.K., ANZ and China as we build towards the broadcast launch of ‘Octonauts Above & Beyond,’” says Lisa Macdonald, senior vice president content and consumer product sales, Silvergate Media. “Merlin Entertainments’ world-class Sea Life centers are the perfect setting for children to fully immerse themselves in the brand and learn all about saving the oceans. Visitors will be able to embark on a real-life adventure with their favorite characters for a family day out that’s both fun and educational.”

The themed and immersive experience puts kids center-stage of their a real-life “Octonauts” adventure, looking for Captain Barnacles alongside characters from the show such as Kwazii, Peso and Inkling. Guests to the attractions will also learn about conserving the world’s oceans as they complete tasks, challenges and activities as part of their mission.

Making a splash from June to July in the U.K., “Octonauts” events will be taking place at 11 U.K. Sea Life center locations across the U.K. including London, Manchester and Brighton, Birmingham, Blackpool, Bray, Great Yarmouth, Hunstanton, Loch Lomond, Scarborough and Weymouth. Visitors to Australia’s Sea Life Melbourne Aquarium (August) and Sea Life Kelly Tarlton's Aquarium in New Zealand (June-July) will also be able to enjoy the fully themed family experience.

“’Octonauts’ has such a fantastic affinity with Sea Life and our goal of inspiring guests to fall in love with the ocean and its animals through fun and education,” says Rita Marcal, global head, brand and product, Merlin Entertainment. “We’re thrilled to welcome our guests to experience the event and learn about conservation with the help of the Octonauts.”

The U.K. and ANZ events follow close behind the recent “Octonauts” attraction that launched at Changfeng Ocean World in Shanghai in December 2020 and will also be hosting the new “Octonauts” trail throughout the year. This is the latest in a series of multi-territory partnerships between Silvergate and Sea Life aquariums, with plans to extend the rollout to the U.S. and the rest of Europe in 2022.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like