October 8, 2021
Shutterfly has announced a year-long, exclusive, co-branded collection with Marie Kondo, tidying expert, New York Times best-selling author and founder of KonMari Media. The Shutterfly x KonMari assortment will feature 62 thoughtfully designed products with 17 exclusive designs.
Shutterfly partnered with Marie Kondo to explore the art of transforming moments into cherished keepsakes that spark joy. The Shutterfly x KonMari collection features an elevated and clean aesthetic that takes inspiration from the Japanese concept, wabi-sabi. According to Marie, wabi-sabi celebrates beauty in imperfection, simplicity and calmness and is considered a virtue in Japanese culture.
“Finding the right partner to excite and inspire people was a key priority for Shutterfly as we look to deepen our connection with current customers and foster relationships with new customers,” says Jim Hilt, president, Shutterfly. “In Marie Kondo, we found a partner who shares our passion for helping everyone feel connected to the most important people, experiences and moments in their lives. We hope her designs inspire people to unleash their creativity and create something meaningful. For this – our first full, cross-category design partnership – we couldn’t be more thrilled.”
The Shutterfly x KonMari collection includes photo books, ornaments, calendars, cards and home décor items. Customers can shop the new collection on Shutterfly.com and the Shutterfly app.
“I am so excited to partner with Shutterfly on this collection,” says Kondo. “Surrounding yourself with items that spark joy is the foundation of the KonMari philosophy and is also at the center of this collaboration. I designed each item to help transform the most treasured moments into items that spark joy and inspire people to share their most cherished, joyful memories with the ones they love throughout the year.”
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