“At Shutterfly, we deeply value creativity and self-expression, so we work hard to give people the tools to make things with meaning,” says Jim Hilt, president, Shutterfly. “It’s extremely rewarding for us to partner with a creative icon like Iris for this NFT Holiday CryptoCard Collection because the proceeds from this auction support an incredible organization, Boy & Girls Clubs of America. We believe that creative NFTs can provide an innovative way to celebrate cherished memories, and this is just the beginning of how we can help people create things that reflect who they uniquely are.”
Marking the first NFT for both Shutterfly and Apfel, the limited-edition collection will be auctioned off beginning on Giving Tuesday, Nov. 30, through Dec. 7 on
One hundred percent of the proceeds will benefit Boys & Girls Clubs of America. Shutterfly will also make a $25,000 donation to Boys & Girls Clubs.
“Thanks to partners like Shutterfly turning creative ideas into innovative concepts to donate proceeds to Boys & Girls Club of America, we have been able to continue our work of empowering the youth across the nation,” says Chad Royal-Pascoe, acting senior vice president, resource development, Boys & Girls Clubs of America. “It is truly inspiring to team up with like-minded brands to support the values and missions that Boys & Girls Clubs of America live by, especially during the holiday season, and the funds raised from this partnership will go directly towards families and youth impacted by COVID-19.”
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