Shutterfly Partners with Fashion Icon Iris Apfel to Launch Exclusive NFT Holiday CryptoCard Collection

Limited-edition collection of rare and never-before-seen holiday moments from Apfel’s life will be auctioned off on Giving Tuesday to benefit Boys & Girls Club of America.
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November 29, 2021


Shutterfly has announced a partnership with Iris Apfel to create an exclusive NFT Holiday CryptoCard Collection for charity. The collection features rare and never-before-seen moments from Iris’ life. With three pieces in the collection, each NFT is designed to unveil one holiday moment from Apfel’s life. The photos are wrapped in a unique holiday card design inspired by Shutterfly’s 2021 holiday collection and the NFTs feature vibrant colors and textures as well as iconic eyewear as a nod to Apfel’s personality. 

“At Shutterfly, we deeply value creativity and self-expression, so we work hard to give people the tools to make things with meaning,” says Jim Hilt, president, Shutterfly. “It’s extremely rewarding for us to partner with a creative icon like Iris for this NFT Holiday CryptoCard Collection because the proceeds from this auction support an incredible organization, Boy & Girls Clubs of America. We believe that creative NFTs can provide an innovative way to celebrate cherished memories, and this is just the beginning of how we can help people create things that reflect who they uniquely are.” 


am thrilled to partner with Shutterfly to create a one-of-a-kind NFT collection that unveils moments in my life that I hold near and dear to my heart,” says Apfel. “Having the opportunity to share cherished moments from my life and have them be auctioned off for a great cause is so rewarding – especially during such a joyous and generous time of year.” 

Marking the first NFT for both Shutterfly and Apfel, the limited-edition collection will be auctioned off beginning on Giving Tuesday, Nov. 30, through Dec. 7 on


One hundred percent of the proceeds will benefit Boys & Girls Clubs of America. Shutterfly will also make a $25,000 donation to Boys & Girls Clubs. 

“Thanks to partners like Shutterfly turning creative ideas into innovative concepts to donate proceeds to Boys & Girls Club of America, we have been able to continue our work of empowering the youth across the nation,” ​​says Chad Royal-Pascoe, acting senior vice president, resource development, Boys & Girls Clubs of America. “It is truly inspiring to team up with like-minded brands to support the values and missions that Boys & Girls Clubs of America live by, especially during the holiday season, and the funds raised from this partnership will go directly towards families and youth impacted by COVID-19.” 

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