Collectible girls’ property signs new partners in the U.K. and Eire.

Following the recent launch of season four of Moose Toys’ Shopkins collectibles, the brand has added new partners across multiple categories thanks in part to the introduction of a new character category, Petkins. The season four toy collection also features new garden, party and pet shop themes and accessories.

Bulldog Licensing, which represents the brand in the U.K. and Eire, has secured multiple partners including:

According to Bulldog, to date, more than 200 million Shopkins’ characters have been sold, more than 59 million views have been recorded on its YouTube channel and fan videos featuring Shopkins have recorded more than 360 million views.

“The buzz surrounding Shopkins is incredible,” says Vicky Hill, manager, Bulldog Licensing. “The brand is absolutely sizzling at the moment and the release of this new range is only adding to the excitement.”