Bulldog Licensing has added new licensees in the U.K. and Eire region for the collectible brand Shopkins.

Aykroyds/TDP will develop Shopkins children's nightwear, underwear and swimwear for U.K/Eire; while Autumn Publishing/Bonnier will launch scented publishing that will hit the shelves in all English-speaking markets.

The new partners join a host of existing licensees for Shopkins.