Shirtum Partners with Entourage to Bring Sports NFTs to Fans

The partnership will let Shirtum add premium sports talent and clubs to its NFTs.

December 15, 2021

Shirtum/Entourage Group

Shirtum, a sports NFTs and metaverse ecosystem, is joining forces with Entourage Global, a marketing and commercial agency, to bring top sports talent and clubs to the NFTs and metaverse space.

Shirtum is building a collect-to-experience (C2E) ecosystem for the sports industry, where fans connect with athletes and clubs by owning and trading exclusive NFTs to participate in both offline experiences and immersive metaverse events. The NFTs also provide access to exclusive video content and digital art around athletes’ and clubs’ key moments.

The company has signed deals with talent such as Ronaldinho, Javier Saviola, Papu Gómez and Ivan Rakitic, as well as clubs including Turkish club Galatasaray and San Lorenzo of Argentina.

“We are very happy to welcome into our family a market-leading global agency like Entourage,” says David Rozencwaig, chief executive officer, Shirtum. “It’s a great honor to have them on board with our project not only as a partner but also as an investor. This stamp

of approval is incredibly important to us and represents a defining moment for the future development of the Shirtum project. Knowing what Entourage can offer, this statement will be the first of many amazing announcements that we have lined up over the coming weeks. We are planning a calendar of events that will make Shirtum one of the biggest players in the world in metaverse and NFT for the sports and entertainment industry.”

“We decided to partner with Shirtum as we believe their project represents a real revolution as the world of the sport immerses itself within the metaverse,” says Mark Cowan, chief executive officer, Entourage Global. “We are sure that their innovative video content NFTs and the metaverse environment that they are developing has the potential to be one of the leading projects in the sports industry. Shirtum will change the perspective and the relationships of fans around the world with their favorite clubs and athletes. We are delighted to be joining the likes of Alejandro “Papu” Gomez, Ivan Rakitic and Nico Pareja as investors in Shirtum and are excited to share in this journey.”