Shirtum is building a collect-to-experience (C2E) ecosystem for the sports industry, where fans connect with athletes and clubs by owning and trading exclusive NFTs to participate in both offline experiences and immersive metaverse events. The NFTs also provide access to exclusive video content and digital art around athletes’ and clubs’ key moments.
The company has signed deals with talent such as Ronaldinho, Javier Saviola, Papu Gómez and Ivan Rakitic, as well as clubs including Turkish club Galatasaray and San Lorenzo of Argentina.
“We are very happy to welcome into our family a market-leading global agency like Entourage,” says David Rozencwaig, chief executive officer, Shirtum. “It’s a great honor to have them on board with our project not only as a partner but also as an investor. This stamp
“We decided to partner with Shirtum as we believe their project represents a real revolution as the world of the sport immerses itself within the metaverse,” says Mark Cowan, chief executive officer, Entourage Global. “We are sure that their innovative video content NFTs and the metaverse environment that they are developing has the potential to be one of the leading projects in the sports industry. Shirtum will change the perspective and the relationships of fans around the world with their favorite clubs and athletes. We are delighted to be joining the likes of Alejandro “Papu” Gomez, Ivan Rakitic and Nico Pareja as investors in Shirtum and are excited to share in this journey.”
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