Sharknado Builds Trans-Media Storm

Following the launch of Sharknado-branded merchandise, Syfy and The Asylum are planning two new brand extensions for the pop culture sensation.

April 6, 2018

Sharknado Builds Trans-Media Storm

Three Rivers Press is planning the paperback original

How to Survive A Sharknado and Other Unnatural Disasters

, and Majesco Entertainment will bring the TV film to life on mobile devices.

In a deal brokered by Sharknado licensing agent Earthbound, game developer Other Ocean and publisher Majesco Entertainment Company have developed “Sharknado: The Video Game” for the iPhone, iPad and iPod Touch. The infinite runner game lets players assume the role of Fin as they race to destroy a series of shark-infested tornadoes threatening New York City. The game will be released prior to the July 30 premiere of

Sharknado 2

on the Syfy channel.

Additionally, Three Rivers Press, an imprint of the Crown Publishing Group at Random House, has released

How to Survive A Sharknado and Other Unnatural Disasters


Fight Back When Monsters and Mother

Nature Attack

. The book is the first and only comprehensive guide to surviving the dangers of a post-apocalyptic world where Mother Nature is angry and monsters are hungry. Readers will find vital information on everything from firenados and swamp volcanoes to arachnoquakes and piranhacondas.

“Whether it’s boxer shorts, books, towels or video games, the Sharknado franchise is becoming an extraordinary consumer products phenomenon along with its worldwide pop culture popularity," says Jeff Li, vice president, Syfy Ventures. "We’re delighted to extend Sharknado to print and video gaming platforms, giving fans new ways to enjoy and interact with the world’s craziest disaster.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.