Sharknado Builds Trans-Media Storm

Following the launch of Sharknado-branded merchandise, Syfy and The Asylum are planning two new brand extensions for the pop culture sensation–a mobile game and book.

Three Rivers Press is planning the paperback original How to Survive A Sharknado and Other Unnatural Disasters, and Majesco Entertainment will bring the TV film to life on mobile devices.

In a deal brokered by Sharknado licensing agent Earthbound, game developer Other Ocean and publisher Majesco Entertainment Company have developed “Sharknado: The Video Game” for the iPhone, iPad and iPod Touch. The infinite runner game lets players assume the role of Fin as they race to destroy a series of shark-infested tornadoes threatening New York City. The game will be released prior to the July 30 premiere of Sharknado 2 on the Syfy channel.

Additionally, Three Rivers Press, an imprint of the Crown Publishing Group at Random House, has released How to Survive A Sharknado and Other Unnatural Disasters: Fight Back When Monsters and Mother Nature Attack. The book is the first and only comprehensive guide to surviving the dangers of a post-apocalyptic world where Mother Nature is angry and monsters are hungry. Readers will find vital information on everything from firenados and swamp volcanoes to arachnoquakes and piranhacondas.

“Whether it’s boxer shorts, books, towels or video games, the Sharknado franchise is becoming an extraordinary consumer products phenomenon along with its worldwide pop culture popularity," says Jeff Li, vice president, Syfy Ventures. "We’re delighted to extend Sharknado to print and video gaming platforms, giving fans new ways to enjoy and interact with the world’s craziest disaster.”