Sesame Workshop, the global non-profit educational organization behind ‘Sesame Street,’ has named Medialink Group as its licensing agent for the Greater China region, including Mainland China, Hong Kong, Taiwan and Macau.
Medialink Group will manage the brand licensing of “Sesame Street’s” consumer products, build retail relationships and work with local licensees to create cross-promotional activations in the respective territories.
Today, Sesame Street is available on Tencent, BesTV, SiTV, Mampod and Ukids in Greater China, and generates $1.4 billion in worldwide retail sales of licensed products.
“’Sesame Street’ is everywhere kids are,” says Alvin Fu, vice president and general manager, Greater China, Sesame Workshop. “We achieve this by making our innovative video content available through TV and on-demand platforms and working with partners like Medialink to invite kids and fans of all ages to engage with our beloved characters through ‘Sesame Street’-branded consumer products and merchandise and interactive experiences.”
“We are delighted to represent ‘Sesame Street’ in Greater China,” says Noletta Chiu, managing director, Medialink Animation International Limited and Medialink Cultural and Creative (Guangzhou). “It is immensely meaningful for us to work with such a strong and trusted pre-school brand that shares a similar mission to ours. It is our great pleasure to work with ‘Sesame Street.’”