Under this multi-year partnership, Just Play will manufacture and market an expansive array of products featuring characters including Elmo, Cookie Monster and Abby Cadabby.
Starting in 2023, Just Play will take the helm and usher in a new era of engaging and educational products that will roll-out throughout the year and beyond. Key preschool play patterns and categories including plush, figures, playsets, vehicles, role play/dress up, bath and learning toys will define the new product portfolio.
“We’re thrilled to partner with Just Play and strengthen the ‘Sesame Street’ brand globally,” says Ed Wells, executive vice president and head of global media and education, Sesame Workshop. “Just Play creates fantastic, best-in-class products that delight the whole family. This,
“It’s a privilege to become a central partner to one of the most beloved and respected franchises in the world,” says Sunny Lauridsen, senior vice president of licensing and brand strategy, Just Play. “‘Sesame Street’ is a brand that connected with each of us in our childhood and continues to provide important educational, social and giggle-inducing content for families today. We’re honored to bring the next generation of toys to market.”
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