Sesame Workshop, the nonprofit media and educational organization behind “Sesame Street,” has promoted Samantha Maltin to executive vice president and chief marketing officer, expanding her responsibilities to include strategic communications, events and archives, while she retains her chief marketing officer portfolio. Reporting to Sherrie Westin, Workshop president, Maltin will continue to elevate the organization’s brand, mission and IP to drive growth through impact and revenue. 

Under Maltin’s leadership, Sesame Workshop has built out data strategy and infrastructure capabilities, advanced audience development and operations functions including an expanded social footprint and grown its brand creative. She developed a new global “Sesame Street” aesthetic in the wake of the show’s 50th anniversary, to unify and elevate the brand across platforms around the world. 

“My passion is in creating compelling stories and narratives that invite, engage and move audiences,” says Maltin. “I am honored to be able to do just that as a steward of this incredible global brand that continues to have such a deep impact on children and families around the world.” 

Maltin joined Sesame Workshop in 2019 as chief marketing officer and was responsible for elevating Sesame Workshop’s content and key initiatives and deepening brand engagement with consumers, partners, donors and fans. Her 20 years of domestic and international experience in the media and entertainment industry have focused on brand strategy and consumer engagement, brand creative, consumer products and business and partnership development.   

Prior to Sesame Workshop, Maltin was a partner at Known (formerly Schireson Associates), where she led brand marketing and new business development for media and consumer product clients. Before that, she spent four years with A+E Networks as a senior vice president and head of marketing for the History channel and H2, and 15 years at Viacom/Nickelodeon in senior domestic and international roles across the organization. 

“Since joining Sesame Workshop, Samantha has elevated our brand and growing portfolio globally, ensuring the cultural relevance and resonance of our beloved ‘Sesame Street,’ while helping young learners relate to all of our shows and characters,” says Westin. “Her data-driven approach to our mission illuminates our community and humanitarian work, helping us serve more of the children and families who need us most.”