Sesame Workshop Names Bernhard Gloeggler Vice President, General Manager, Europe

Industry veteran charged with building marketing and engagement strategies.

License Global

June 20, 2024

1 Min Read
Bernhard Gloeggler, Sesame Workshop
Bernhard GloegglerSesame Workshop

Sesame Workshop has announced the appointment of Bernhard Gloeggler as vice president and general manager, Europe. He will be responsible for leading Sesame Workshop’s European operations and long-term growth strategy, as well as expanding philanthropic development in the region by leveraging the brand to maximize audience engagement and deliver educational benefits.

Gloeggler will report to Whit Higgins, executive vice president, head, global enterprises, Sesame Workshop.

“For nearly two decades, Bernhard has successfully built brands and businesses with some of the world’s most respected media companies,” says Higgins. “His acumen in forging strategic alliances, navigating evolving business landscapes and understanding consumer trends makes him the ideal leader to drive Sesame Workshop’s next phase of brand and commercial growth in Europe.”

“Sesame Workshop is a groundbreaking organization with an amazing network of global partners who are passionate about one thing: helping children,” says Gloeggler. “I am humbled to join this dynamic team and excited to build new avenues of engagement with the iconic Sesame Street brand and its universally beloved characters. Together, we will continue to provide life-changing early education and critical health lessons, creating pathways for children’s success.”

Most recently, Gloeggler was at Roku for three years as territory lead content partnerships and distribution, where he managed all content-related launch activities for the company’s market entry into Germany. He spent 18 years at The Walt Disney Company in various roles.

About the Author(s)

License Global

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