April 6, 2018
Sesame Workshop has launched Spread Kindness, #ShareTheLaughter, a year-long global multimedia campaign that will support Elmo on his mission to spread kindness.
In addition to the campaign, fans will find kindness-themed episodes of “Sesame Street’s” 47th season on HBO and PBS Kids as well as new and classic videos and songs celebrating kindness on the program’s social media channels.
The campaign also includes the “Ki is for Kindness” national tour, celebrity participation and activities on SesameStreet.com.
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